Optimisation & A/B testing
How can I increase my sales by advertising online? What is the best messaging to approach them? Is my page relevant to achieve my marketing goals?
There’s nothing worse that knowing that your campaigns don’t ”work well” and not knowing where to start.
Ideas have to come from somewhere, but when they come from your data, they become more effective.
Optimisation
This step involves keyword research and expansion, copy ads review, quality score improvement, landing page optimisation, etc.
A/B testing
Experimentation and testing are the core part of any online campaign management and can be performed at any level: ad copy, landing pages, etc.
How could you be sure it is not just sweet-talk? Is my work really follow the best practices?
Not a problem. Google gives a health account score called “Optimization Score” (out of 100) that gives you an idea if your account is well structured and optimised.
Being Google Adwords certified, this is with no surprise I bring all the accounts managed closed to 100.
My priority? Saving you costs, improving you performance and maximising your budget to achieve you goals and beyond. My job is only done when you see the results expected.
Advertising Campaign Process
Totally new? We will first define your marketing goals, a budget and the KPIs (Key Performance Indicator) which are measurable values demonstrating how effectively you are achieving key business objectives.
If you are already advertising online, I will perform an account health check and I will recommend optimisations relevant to the business.
At the end of this audit, you will be able to have a clear view of your advertising strategy, a clear budget and a forecast trend of your KPIs.
From the account creation to a complete account restructure, I will deploy the overall advertising plan according to the audit and perform the optimisations to achieve the digital marketing goals forecasted.
This step also includes administrative tasks, conversion tracking implementation and campaigns creation (selection of relevant keywords and ad copies).
With a total transparency, get access to your campaign performance and budget spent at any time.
Additionally, I provide a weekly and a monthly reporting with detailed insights and new campaign opportunities to continuously grow your business.
FAQ
- I don’t know where to start…
Don’t worry, I’m here to help. We will first define your marketing goals, a budget and the KPIs (Key Performance Indicator) which are measurable values demonstrating how effectively you are achieving key business objectives.
At the end of this audit, you will be able to have a clear view of your advertising strategy, a clear budget and a forecast trend of your KPIs.
- How much will it cost to start a campaign?
It all depends on your budget. According to this, I can build a custom advertising plan to reach your digital marketing objectives. If you don’t have a pre-determined budget, I will suggest different marketing plans with forecasted cost, traffic, conversion and ROAS (Return On Advertising Spend).
- How long does it take to start my first campaign?
It depends of the project and the validation process. It could take from one week to a month, sometimes more, sometimes a little less. All PPC campaigns have the benefit to be fully flexible, start and stop advertising at any time you want.
- How could I be sure it is not just sweet-talk?
Not a problem. Google gives a health account score called “Optimization Score” that gives you an idea if your account is optimised and follow the official guidelines.
Being Google Adwords certified, I bring all the accounts managed closed to 100. My priority? Saving you costs, improving you performance and maximising your budget to achieve you goals and beyond. My job is only done when you see the results expected.
- How much do you charge?
Every business is different. In order to give you a personalised quote there are a few details I need to know about your company and what you’re looking for. Transparency is key regardless the option you require, no unexpected costs.
Send me an email and I will get back to you within 24h.
