Optimisation & A/B testing

How can I increase my sales by advertising online? What is the best messaging to approach them? Is my page relevant to achieve my marketing goals?

There’s nothing worse that knowing that your campaigns don’t ”work well” and not knowing where to start.

Ideas have to come from somewhere, but when they come from your data, they become more effective.


This step involves keyword research and expansion, copy ads review, quality score improvement, landing page optimisation, etc.

A/B testing

Experimentation and testing are the core part of any online campaign management and can be performed at any level: ad copy, landing pages, etc.

How could you be sure it is not just sweet-talk? Is my work really follow the best practices?

Not a problem. Google gives a health account score called “Optimization Score” (out of 100) that gives you an idea if your account is well structured and optimised.

Being Google Adwords certified, this is with no surprise I bring all the accounts managed closed to 100.

My priority? Saving you costs, improving you performance and maximising your budget to achieve you goals and beyond. My job is only done when you see the results expected.

Advertising Campaign Process

Totally new? We will first define your marketing goals, a budget and the KPIs (Key Performance Indicator) which are measurable values demonstrating how effectively you are achieving key business objectives.

If you are already advertising online, I will perform an account health check and I will recommend optimisations relevant to the business.

At the end of this audit, you will be able to have a clear view of your advertising strategy, a clear budget and a forecast trend of your KPIs.

From the account creation to a complete account restructure, I will deploy the overall advertising plan according to the audit and perform the optimisations to achieve the digital marketing goals forecasted.

This step also includes administrative tasks, conversion tracking implementation and campaigns creation (selection of relevant keywords and ad copies).

With a total transparency, get access to your campaign performance and budget spent at any time.

Additionally, I provide a weekly and a monthly reporting with detailed insights and new campaign opportunities to continuously grow your business.


  • I don’t know where to start…
  • How much will it cost to start a campaign?
  • How long does it take to start my first campaign?
  • How could I be sure it is not just sweet-talk?
  • How much do you charge?

Let's talk about working together!

Whether you are a startup, an agency, a small or large company, you can hire my expertise for a long-term assignment or short-term support as an extra SEA Consultant.

All depends on your needs.

Contact me