Account set-up
Creation of your account and complete set-up, implementation of the conversion tracking according to your marketing goals, Google Analytics account linking and so fourth.
Paid Advertising Services
Campaign creation
How can I increase traffic? Drive online purchase? Generate leads?
I can build or restructure your account, following a naming convention and structure that corresponds to your business goals. Having experience in managing PPC campaigns, it makes ongoing management simpler and optimisations more effective.
Campaigns creation
Definition and creation of your targeting and ad copies, extensions and bidding strategies.
A multilingual solution
For an international approach, services are being offered in English, French and Japanese.
Paid Advertising
Search, Display, Retargeting, Mobile-first, Shopping and Video advertising.
Paid Social Advertising
Always-on campaigns and Paid posts.
Monitoring & Optimisation
How can I optimise my campaigns? Why is this sudden drop? Is it a correct result? What is the best messaging to approach them?
There is nothing worse that knowing your campaigns don’t ”work well” but not knowing how to optimize them. I help you deal with that by monitoring and optimizing your ongoing campaigns for profitable results.
PPC Campaigns Management
PPC Campaigns Management - day-to-day monitoring including budget and main KPIs follow-up, bid optimisation and targeting strategy adjustment.
CRO-focused actions
"Conversion Rate Optimisation"
Improvement of the campaigns with targeted and measurable actions.
A/B testing
Experimentation and testing are the core part of any online campaign management and can be performed at any level: ad copies, landing pages, keywords, etc.
Analytics & Reporting
Who are my website visitors? How did they find my website? What were they looking for?
Ideas have to come from somewhere, but when they come from your data, they become more effective. Inescapable step of any marketing campaign creation is the analysis of campaign results that will help you to know what to do next, how to improve your ongoing campaigns and what to avoid in the future. To do that, I have selected and worked on effective tools, so you don't have to take care of it.
Google Data Studio reporting
Allows you to keep an eye on your main performance at any time, whenever you need.
Weekly and Monthly update
Get a good understanding of what is successful campaigns and if you reached your goals.
Deep analysis of your data
Powered by Google Analytics. Great overview of your online website visitors.
All my reporting are fully detailed explanations:
- Business goals KPIs analysis (budget, traffic, conversion or purchase, Cost-per-Acquisition, ROAS), SQR (search terms reporting) to understand what the users search online.
- Auction Analysis to understand how you compete with the other advertisers.
- Impression share analysis to understand how you can improve you position on the results pages or other engines, etc.
Advertising Campaign Process
Totally new? We will first define your marketing goals, a budget and the KPIs (Key Performance Indicator) which are measurable values demonstrating how effectively you are achieving key business objectives.
If you are already advertising online, I will perform an account health check and I will recommend optimisations relevant to the business.
At the end of this audit, you will be able to have a clear view of your advertising strategy, a clear budget and a forecast trend of your KPIs.
From the account creation to a complete account restructure, I will deploy the overall advertising plan according to the audit and perform the optimisations to achieve the digital marketing goals forecasted.
This step also includes administrative tasks, conversion tracking implementation and campaigns creation (selection of relevant keywords and ad copies).
With a total transparency, get access to your campaign performance and budget spent at any time.
Additionally, I provide a weekly and a monthly reporting with detailed insights and new campaign opportunities to continuously grow your business.
FAQ
- I don’t know where to start…
Don’t worry, I’m here to help. We will first define your marketing goals, a budget and the KPIs (Key Performance Indicator) which are measurable values demonstrating how effectively you are achieving key business objectives.
At the end of this audit, you will be able to have a clear view of your advertising strategy, a clear budget and a forecast trend of your KPIs.
- How much will it cost to start a campaign?
It all depends on your budget. According to this, I can build a custom advertising plan to reach your digital marketing objectives. If you don’t have a pre-determined budget, I will suggest different marketing plans with forecasted cost, traffic, conversion and ROAS (Return On Advertising Spend).
- How long does it take to start my first campaign?
It depends of the project and the validation process. It could take from one week to a month, sometimes more, sometimes a little less. All PPC campaigns have the benefit to be fully flexible, start and stop advertising at any time you want.
- How could I be sure it is not just sweet-talk?
Not a problem. Google gives a health account score called “Optimization Score” that gives you an idea if your account is optimised and follow the official guidelines.
Being Google Adwords certified, I bring all the accounts managed closed to 100. My priority? Saving you costs, improving you performance and maximising your budget to achieve you goals and beyond. My job is only done when you see the results expected.
- How much do you charge?
Every business is different. In order to give you a personalised quote there are a few details I need to know about your company and what you’re looking for. Transparency is key regardless the option you require, no unexpected costs.
Send me an email and I will get back to you within 24h.
